Trademarks can be important to strategically position products and services in a marketplace. Wright IP & International Law works with clients to see the registration of trademarks, as well as to build, use and defend trademark portfolios. Whether it is before an Examiner of the USPTO, the TTAB, State or District Court, the USITC, on appeal, or before USCBP, Wright IP & International Law stands ready to assert or defend the rights of its clients. Wright IP & International Law works with clients to utilize trademarks in marking products and services, as well as building brands in the United States and worldwide. Trademarks can effectively be used to identify entities, products and services. Modern marketing and brand usage extends beyond traditional mediums and into the internet, as well as to mobile devices and new communication technologies all of which can serve to reach customers and deepen trademark and brand recognition. Wright IP & International Law can assist clients in policing trademarks and can act against infringement by sending cease and desist letters, establishing licenses, as well as through litigation and USITC complaints. Trademark owners can face a broad variety of infringing and unfair acts such as counterfeiting and unauthorized use of a trademark. These infringing and unfair acts can occur in the physical world, in traditional media or online, e.g. unlicensed metatags, unauthorized linking, spoofing, webtraffic redirection, cybersquatting and/or infringing use of trademarks in a web-space. Trade dress and packaging can also deserve protection under trademark law. Advertising can also be used to support the achievement of trademark law objectives in addition to creating awareness and supporting sales of products and services. Wright IP & International Law seeks to assert, protect and defend the trademark rights of its clients in the complex and fast-paced competitive market which now exists in the US, globally and through the internet.

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